From my YouGov research it is clear that my target audience are young adults and predominantly women. This means I have more of an opportunity to add intertextuality that links with this demographic. It also enables me to experiment with Mulvey's male gaze theory and reverse it for my female audience, challenging the conventions and also making my music video much more interesting to watch.
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Within the first 18 seconds of the video we see crosscutting between a child walking towards his father and a woman walking through a r...
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Introduction I have decided to continue with A2 Media studies as I enjoyed the subject so much last year. I found learning about all the ...
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